Chapter 11: Global Communication and Propoganda

I. Origins of Propoganda
-"determination of what truth should be shared"
-17th century Cardinals
- media discourse that may not always be thought of as harmful.

II. Propoganda and Public Relations
-"public relations, publicity, marketing, public affairs, advertising"
-The Philosophy of Right (1821)
-White House Domestic issues

III. Public Diplomacy
-refers to so-called "truthful" propaganda
-1960s, Dean Edward Guillion of Tufts University

IV. Wartime Propoganda
-important to 1) mobilize hatred of enemy 2) preserve friendship of allies 3) procure cooperation fo neutral nations 4) demoralize the enemy.

V. Strategies of a Propoganda Campaign
a. Name Calling
-use of labels to project and idea in a favorable or unforavorable light
-Soviet Union as "evil empire"
b. Glittering Generality
-the tendency to associate an issue or image with a noble or virtuous term
-G.W Bush "new world order"
c. Image Transfer
-taking power, respect, or good reputation bestowed on an existing entity or concept and then attempting to share these positive qualities through association with a product or individual/ggroup.
d. Testimonial
-when a distinguished or recongnized but highly unpopular person is used to cast a product, indiviudal/group in a positive or negative light
e. Plain Folks
-when a communicator wishes to convince others that they or their ideas are good or valid since they are similar to everyone else, just "ordinary people"
f.Card Staking
-when a presentation uses a selection of facts and distortions, elucidations and confusions, and both logical and illogical statements...."stacks cards against the truth"
g. Bandwagon Approach
-utilizing the notion that "everybody is doing it", so that group members are encouraged to just join or follow the crowd.
VI. Modern Use of Propoganda
-The House I Live In (Frank Sinatra)....attempting to address racism and anti-semitism
-Good to note that the history of documentary film and video is full of questions of realism and degree of manipulation by the documentarian.
-March of Time, Lousiana Story
VII. Terrorism as Propoganda
-state terrorism vs. non-state terrorism
- first acknowleged as a form of control that could be imposed by a dictorial gov'ment against its own subjects
-airplane hjijackings, beginning in 1968.
-Al-Qaeda
-war against terrorism
-Terrorism is a form of propaganda. We must sow good in order to have a stronger weapon to bring terrosim to an end.